Rick Legue

Client Management and Marketing professional
  • Orient, Ohio
  • December 4, 2018

I am passionate about building trusted relationships… whether that’s with a strategic customer, an associate, or a cross functional team member. Partnering to identify win-win solutions that enable both groups to prosper.

I guide high performing relationship management teams that focus on building trusted relationships with corporate partners by driving business strategy execution which consistently delivers above plan results leveraging relationship building skills.

Marketing has been the building block for success in my career. I developed many of the skills I use today for Relationship Management. I built comprehensive marketing plans leveraging analytics and insights. I developed my negotiating and consultative selling skills used with both internal and external leadership. I guided a high performing marketing team that consistently delivered above plan results. The team developed a comprehensive design document streamlining program execution. Creating efficiencies that nearly doubled the work output.

I have extensive experience in Relationship Management and Marketing focusing on Strategic Account Management, Consultative Selling, Solution Design and Implementation, Contract Negotiation, and Program Optimization. Experience in multiple industries with deep knowledge of the Financial, Retail and Healthcare sectors. I develop detailed account plans that address business objectives leveraging client feedback, insights and analytics. The goal is to balance the needs of the business with those of the customer. While that endeavor is not always easy, I find that focusing on business objectives, leveraging relationship and negotiating skills and insights, enables me to successfully achieve this.

Customer Insights and Analytics | Solution Design & Implementation | Contract Negotiation & Management | Project Management | Marketing | Process Improvements | Revenue & Market Growth | Executive Leadership | Problem-Solver | B2B & B2C

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BSBA, Marketing and Transportation & Logistics @ The Ohio State University
Sep 1986 — Aug 1990


Client Management Director @ Nationwide Insurance
May 2015 — Current
Guide relationship management team focused on driving business strategy execution to +200 corporate Affinity partners, consistently delivering above plan results through superior client relationship building.
Senior Client Manager @ Nationwide Insurance
Jan 2010 — May 2015
Managed portfolio of +20 strategic partnerships, while successfully launching several high-profile groups, including The Ohio State University, B.A.S.S., and the Columbus Zoo. Partnered with cross-functional teams to deliver best-in-class business and marketing solutions. Utilized insights and analytics to routinely maximize ROI.
Sr Client Sales & Marketing Manager @ Alliance Data Systems
Oct 2002 — Dec 2009
Led cross-functional and direct-report teams responsible for growing top-tier clients' top line sales while maintaining profitability. Used strategic account management to develop, sell and execute marketing plans that delivered on client's goals and objectives.

Also led team tasked with driving profitable credit-marketing activities for 20+ clients, by developing, selling, and executing marketing strategies. In three years, team executed 300+ marketing campaigns for various retail clients. Programs focused on new account acquisition, growth and retention, and improving overall loyalty of credit-card customers.

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